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Finding New Investors, in 140 Characters or Less
TextThis data strikes me as a bit contrived. If this is true, they got 2,000 new investors! Seems like an unmanageable cap table to me. Still interesting article and cool that Kraft Group found them through social media.
The New Orleans company says it has gotten about 8,000 investment inquiries in the past year and a half thanks to its online presence. Investors see the tweets—either on Twitter itself or another site that mentions the notes—and then get in touch. About a quarter of the leads “have resulted in some form of investment,” says Mr. Vitrano.
(Source: http)
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