Standardization of all Social Platforms (at least with a lower case s)
Insightful post from Om today on Twitter’s strategic motivations around conversations. In the middle of it, he makes a good observation:
In a section of the post titled “Mommy, why do all social networks look the same?" he comments:
What is going on? Well, how about the standardization of all social platforms around the concept of objects and comments, especially on mobile.
Objects are photos, videos, links, location data, status updates — and people like to share these pieces of comments. The behaviors around these objects are also getting standardized in the form of likes, shares and re-shares. The content shapes too are getting standard — squares mostly — thanks to the shift to the mobile. In very near future, it would be hard to distinguish the difference between the timelines/social streams/news feeds on anything social: Instagram, Foursquare, Facebook and Twitter.
Maybe not the atomization of social streams that was so actively discussed a few years ago, but they are converging.
I should finish saying I’m not sure the opportunity for startups is exactly as ripe as he implies to:
create differentiation via design and interactions — sort of like how Flipboard has turned its timeline into a reading-first experience, slowing down the timeline based on our desire to interact and consume the content.
only because of the challenges of building a business exclusively on one platform that in both cases (Facebook or Twitter) has shown a willingness to shift strategy and kill “partners”.